What is SEO?
Still searching what exactly SEO (Search Engine Optimization) is all about? And how does it works or something related to it. Whether you use yahoo, Google, Bing or any other search engine and land on this page then we are happy you are here.
The search engine you used didn’t causally pick this page out of the sky and send you here hoping it would response how search engine optimization works. In fact, it used a complex algorithm to regulate which of more than 21 million pages it has indexed on the subject of SEO would be most suitable to present to you in hopes of best answering to your question.
Basically, Search engine optimization is a procedure of ameliorating the quantity and quality of website traffic by enhancing visibility of website in the search engine result pages. In light of this, SEO is recognized by many as a never-ending battle between search engines and SEO professionals who constantly puzzle out refurbishments to gain more traffic and raise SERP visibility for a short while.
Search engines know that by constantly delivering you high quality, pertinent results for search queries, they’ll start gaining your trust and feasibly become the only search engine you ever need. If you are interested to learn more about how SEO works, keep reading, and contact us
How SEO Works?
In simple words, SEO works by manifesting to search engines that your content is the best result for mentioned topic. As all search engines have same kind of goal i.e. to show the best and most appropriate results to their users. It’s ultimately depends on the choice of search engine for optimizations and use of strategies to drive best results, “Good SEO work only gets better over time. Its only search engine tricks that need to keep changing when the ranking algorithms change.”
Further to have more understanding of getting organic traffic on website you need to know the new upgraded 180- degree of Google’s algorithm. For getting more viewers on your upload video than YouTube’s algorithm can generate the best result. Thus whenever a person search something on Google (or any other search engine) an algorithm works on real time basis to bring you what search engine consider the best result. Even Google does not make inner calculations of algorithm in public, on the basis of patents and statements from Google, there are two major key factors on which websites and web pages ranked- Authority and Relevance.
Relevance:
Relevance refers to the creation of relationship that a webpage gives to particular search. This doesn’t signify that a webpage holds most of searched terms, search engines depends on so many different on-site factor to oppress the relevance of a page/ website.
Authority:
Authority refers to the popularity of the website on search engine. Popularity of the website has positive impact of the information it contains, means visibility and value of information available on website are correlated with each other.
How does Search Engine work?
It has three primary functions:
Crawling: Scrub the Internet for content, focus over the code/content on each URL they find.
Indexing: Accumulate and manage the content found during the crawling process. Once a page is in the index then it’s in the process to be displayed as a result to pertinent queries.
Ranking: Give the pieces of content that will be the best response to a searcher’s query, it means that results are synchronize by most relevant to least relevant.
What is search engine crawling?
Crawling is discovery procedure in which search engines remit out a team of robots (known as crawlers or spiders) to search new and updated content. Content can differ as it could be a webpage, an image, a video, a PDF, etc. but in any case of format, content is discovered by links.
Google boot begin out by fetching a few web pages then follows the links on those webpages to find new URLs. By expecting along this path of links, the crawler is able to find new content and add it to their index called Caffeine. A massive database of discovered URLs will later be retrieved when a searcher is looking for information that the content on that URL is a good match for.
What is a search engine index?
Search engines procedure and store information they find in an index, a big database of all the content they’ve discovered and deem good enough to serve up to searchers.
Search engine ranking
When someone performs a search, search engines dight their index for highly pertinent content and then retrieve that content in hopes of solving the searcher’s question. This retrieving of search results by persistency is known as ranking.
Major SEO tactics comprises of:
“SEO without the best tools is like doing brain surgery with a hammer”
On-page: On-page SEO is method of optimizing individual web pages in order to rank higher and earn more pertinent traffic in search engines. On-page includes both the content and HTML source code of a page that can be optimized. On page activities include Meta title, Meta description, heading tag, webpage content, broken link check, robots.text, sitemap.xml, canonical tag, alt tag and many more.
Off-page: Off-page SEO refers to actions taken outside of website to create influence on your rankings within search engine results pages (SERPs). Optimizing for off-site ranking factors includes improving search engine and user discernment of a site’s popularity, pertinent, trustworthiness, and authority. Off page activities involve social bookmarking, business listing, forum posting, blog commenting, guest blogging, press release submission, image submission, classified submission and many more.
Both on-page and off-page SEO objective is to make your site friendlier and trustworthy to users as well as search engines which ultimately lead your website on top of search pages. When search engine dawdlers see how friendly your website is to them and users, it increases the possibilities that your site will rank well for different searches.
For example, you have two websites: Website A and Website B.
Website A isn’t responsive, which means users on tablets or smartphones will have hard time in navigating and using the site. Website B, however, is responsive, that means a better user experience for tablet, smartphone and desktop users.
How to grow website traffic?
Major motive of using SEO service by every business whether big or small to generate positive leads and to achieve this quality traffic on website is very important. To get the right traffic on your website right target audience choice is crucial by just offering quality product or service won’t able to build sales revenue. Strong strategies and tactics are required to improve organic search traffic immensely. There are various factors which influence and help to increase the website traffic:
1. Creating the quality content which can optimize your readers not just search engine.
2. By writing blogs and plug into the blogosphere.
3. Use long-tailed keywords.
4. Optimizing web page by adding proper meta title, URL and description, internal link building.
5. By encouraging incoming links.
6. Effective use of social media platform and use data as well as metric.
Why SEO is important for Search Engine?
For search engine, SEO is important because from advertisement they make money. When you enter your query on search engine and result pages will be delivered after that is called as search engine results page (SERP). It presents you with what are called “organic results” and “pay-per-click ads” (PPC). Results which are influenced by SEO are called organic results for which PPC ads are paid for. The more people using the search engine, more ads they can show and more money they can make
Now you understand the SEO work process, so make it work for you with Best SEO services in India.
Theseo13 is an SEO services agency in India that has years of experience in optimizing client websites to make them more captivated to search engines. Theseo13 Company offers the best SEO services national and international based clients at affordable price. Our expertise first observe the current trend of your website then understand the background of your business and after analyzing the future aspirations, we plan result oriented strategy by opting target keywords which make us more unique from others.
Professionals will also optimize your site beyond keywords/content by looking into as well as editing your HTML and associated coding to both increases its relevance to specific keywords and to remove constrains to indexing activities of search engines. We manage all technical aspects in terms of on- site and off- site optimization to give SEO service in India. Whether you’re brand is new to SEO or want to take your optimization to the next level, we’re aching and willing to help you out!
